Πριν από τρεις εβδομάδες, η δολοφονία του Αφροαμερικανού George Floyd, από αστυνομικούς στις ΗΠΑ συγκλόνισε την ανθρωπότητα. Το όνομα του αδικοχαμένου 46χρονου άντρα έκτοτε πρωταγωνιστεί όχι μόνο στις ειδήσεις, αλλά και στους δρόμους των πόλεων σε street art πορτρέτα, σε διαδηλώσεις ανά τον κόσμο, αλλά και σε φιλανθρωπικές δράσεις. Στη λίστα με τους καλλιτέχνες, τους ακτιβιστές και τις διάφορες καλλιτεχνικές κοινότητες που ενώνουν τις δυνάμεις τους καθώς προσπαθούν να συγκεντρώσουν χρήματα προσφέροντας τα έργα τέχνης τους έναντι δωρεών σε φιλανθρωπικές οργανώσεις κατά του ρατσισμού και με στόχο την αποφυλάκιση των προσφάτως συλληφθέντων, συμπεριλαμβάνονται και διάσημα beauty brands.

Huda Beauty, Glossier, Anastasia Beverly Hills και άλλες κορυφαίες εταιρείες καλλυντικών παγκοσμίως στράφηκαν υπέρ των μαύρων ανθρώπων, δημοσιεύοντας στους επίσημους λογαριασμούς τους στο Instagram μια μαύρη φωτογραφία με το hashtag #blacklivesmatter ως ένδειξη διαμαρτυρίας για τον ρατσισμό και την αστυνομική βία.

Αυτό όμως δεν ήταν αρκετό. Οι ζωές των μαύρων ανθρώπων πρέπει να προστατεύονται και σήμερα και αύριο και πάντα. Τα συγκεκριμένα beauty brands δεν έμειναν μόνο στα λόγια. Προχώρησαν κι εκείνα σε πράξεις αγάπης και αλληλεγγύης δωρίζοντας σπουδαία ποσά σε φιλανθρωπικές οργανώσεις κατά του ρατσισμού.

Δες ποια είναι αυτά:

Anastasia Beverly Hills

Την 1η Ιουνίου το brand ανακοίνωσε πως πρόκειται να προσφέρει συνολικά ένα εκατομμύριο δολάρια κατά του συστηματικού ρατσισμού, της καταπίεσης και της αδικίας.

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Anastasia Beverly Hills stands in solidarity with the Black community. We are pledging 1 million dollars towards the fight against systematic racism, oppression, and injustice. This weekend, we began with a donation of $100,000 across the following organizations: Black Lives Matter, The Innocence Project, The NAACP Legal Defense and Education Fund, Black Visions Collective, and The Marshall Project. We are taking the time internally to discuss new initiatives that will financially support Black owned businesses and artists in the beauty industry. When the details have been finalized, we will announce the process for submission or nomination, and we will update you monthly on recipients. We vow to remain constant and vocal supporters of equality. We vow to use our platform and our privilege to amplify the voices of marginalized groups that deserve to be heard. Thank you to our community for being a continued source of inspiration and accountability. #BlackLivesMatter

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Glossier

Η εταιρεία δώρισε 500 χιλιάδες δολάρια σε φιλανθρωπικές οργανώσεις και πρόσφατα ανακοίνωσε ότι θα χορηγήσει το ίδιο ακριβώς ποσό για να στηρίξει επιχειρήσεις που ανήκουν σε μαύρους ανθρώπους.

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#BlackLivesMatter

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Huda Beauty

«Στη Huda Beauty στρεφόμαστε κατά του ρατσισμού σήμερα και πάντα» έγραψαν οι υπεύθυνοι του brand στον επίσημο λογαριασμό του στο Instagram, ανακοινώνοντας ότι δώρισαν 500 χιλιάδες δολάρια στη NAACP.

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At Huda Beauty we stand against racism today and always. In solidarity with the black community and the Black Lives Matter movement, we are pausing our regular content. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ On this #BlackoutTuesday we will be donating $500,000 to the @NAACP ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Now is a time to listen, learn and reflect. We are joining in the fight against systemic racism, and we encourage those who aren’t familiar with the Black Lives Matter movement to educate themselves and take action. “In a racist society it is not enough to be non-racist, we must be anti-racist.” – Angela Davis. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ We will be hosting a BLACKOUT across all Huda Beauty channels and using our megaphone to celebrate black voices and to share educational resources and content, while continuing to contribute with meaningful ways to support and uplift the black community. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ We stand for equality and while today we are making our voice heard in support of Black Lives Matter, we will continue to support all communities facing global injustices. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ It’s time for change! ⠀⠀⠀⠀⠀⠀⠀⠀⠀ More about why we chose the NAACP: The National Association for the Advancement of Colored People has been fighting for the advance justice for African Americans for over 100 years. Their mission is to secure the political, educational, social, and economic equality of rights in order to eliminate race-based discrimination and ensure the health and well-being of all persons.

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Hourglass Cosmetics

Ως πρώτο βήμα στήριξης η Hourglass Cosmetics προσέφερε 100 χιλιάδες δολάρια στα: NAACP, Black Lives Matter, Marsha P. Johnson Institute, Loveland Foundation και Thurgood Marshall College Fund.

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WE STAND AGAINST RACISM, INJUSTICE AND VIOLENCE. As a first step, Hourglass is donating $100,000 across these organizations: NAACP, Black Lives Matter, Marsha P. Johnson Institute, Loveland Foundation and Thurgood Marshall College Fund. See below to learn more about how each one is combating racial injustice. We are committed to listening, learning and working towards systemic change. @naacp – Fights for equality for the Black community and people of color. @blklivesmatter – Builds power to bring justice, healing and freedom to Black communities across the globe. @thelovelandfoundation – Provides therapy and healing resources to Black women and girls. @mpjinstitute – Defends and protects the human rights of black transgender and gender non-conforming communities. @tmcf_hbcu – Champions opportunities for Black students in their journey to college and beyond. Link in bio to learn more. #blackouttuesday

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Ilia Beauty

«Για να δούμε αλλαγή, πρέπει να γίνουμε μέρος αυτής» λέει το μήνυμα του αγαπημένου brand Ilia Beauty στο Instagram. Η εταιρεία δώρισε 50 χιλιάδες δολάρια στο Black Lives Matter και στο NAACP Legal Defense and Educational Fund.

Honest Beauty

«Το να είσαι τίμιος σημαίνει να μιλάς για τα πράγματα εκείνα που πονάνε, τα πράγματα που είναι τα πιο δύσκολα, ακόμα και αν δεν νιώθεις άνετα για αυτό έγραψε η ηθοποιός Jessica Alba και ιδρύτρια του brand στο post όπου ανακοίνωσε ότι δεσμεύτηκε να προσφέρει 100 χιλιάδες δολάρια στο NAACP Legal Defense and Educational Fund και στο Equal Justice Initiative.

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Being Honest means talking about the things that hurt, the things that are the most difficult, even when it’s uncomfortable. We’re heartbroken to see what is happening and we are committed to a world that is safe for everyone. We’re all in this together and we will lead with awareness, empathy and honesty to advocate for equality.⁣ ⁣ As a company, we always strive to foster and support a diverse and inclusive environment. We are taking action by donating $100,000 to organizations fighting racial injustice, including the NAACP Legal Defense and Educational Fund and the Equal Justice Initiative. Additionally, Honest has committed to matching all employee donations made towards civil rights organizations.⁣ ⁣ We cannot change the past, but we can be the change we want to see for our future.⁣ ⁣ *Update* We believe in encouraging honest conversations. We have noticed a minor grammar error in our post but have chosen to keep the image online to support and respect the open dialogue occurring on the post.

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Neutrogena

Και η Neutrogena προσέφερε 100 χιλιάδες δολάρια στο NAACP και άλλα 100 χιλιάδες δολάρια στο Black Lives Matter.

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We hear you, we see you and we’re sorry we’re late. Our hearts are heavy and we acknowledge that speaking up is better than staying silent. To our colleagues, collaborators, and community – black lives matter, it cannot be said enough and we stand with you in solidarity. We have a responsibility to use our voice to speak up against systemic racism, to educate ourselves and others, and to challenge the world around us. It’s not too late to make a meaningful change. We are making a donation of $100k to @naacp and $100k to @blklivesmatter in support of equal rights for the black community. But this is just the beginning. There is work ahead for all of us and we’re committed to fighting racial injustice. #blacklivesmatter Love, Neutrogena

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Sunday Riley

Το διάσημο skincare brand Sunday Riley προχώρησε σε δωρεά 50 χιλιάδων δολαρίων στο NAACP Legal Defense Fund, ενώ σχεδιάζει να κάνει κι άλλες φιλανθρωπικές πράξεις.

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George Floyd and I are both from Houston. We actually both went to Lamar High School, though he graduated from Yates. We were separated by time. We weren’t the same age, we weren’t in the same year. But we walked the same hallways, maybe sat in the same classrooms, albeit at different moments in time. We had entirely different lives, different opportunities, and faced different challenges.  Had we both been in the exact same situation, at the exact same moment, I think it would have ended differently for me. Actually, I know it would have. That reality pierces me to my core.⠀ ⠀ Being from Houston, as a team, we want to support the black community locally and are looking for meaningful ways that we can support. Hopefully we’ll have something firmed up in the next day or so. But in recognition that this level of discrimination, hatred, and brutality is rampant across the entire United States, yesterday we made a $50,000 donation commitment to the NAACP Legal Defense and Education Fund. We are limited in our resources, but not in our voice.⠀ ⠀ Wishing everyone a peaceful Sunday, but not a forgetful one. 🤎⠀ – Sunday

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Bliss

Τέλος, η Bliss προσέφερε 40 χιλιάδες δολάρια στην οργάνωση Antiracist Research & Policy Center  η οποία πραγματοποιεί τεράστιο έργο για την κατανόηση και την επίλυση προβλημάτων ρατσισμού και ανισότητας.

Youth To The People

Η skincare εταιρεία όπως έγραψε στο Instagram, παρείχε το ποσό των 50 χιλιάδων δολαρίων στα: Black Lives Matter, Black Girls Code και NAACP.

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We won’t stop speaking out against racism. But action is needed. Action as unrelenting as the racism and violence committed against the Black community in this country, and beyond. + Youth To The People will act in solidarity with the protestors, the activists, the community leaders, and those individuals who have been given no choice but to rally for their children’s rights, safety, and lives. + We have donated $50,000 across three organizations working to dismantle systemic violence and institutionalized racism: @blklivesmatter , @BlackGirlsCode, and the @NAACP Legal Defense and Educational Fund. + Not everyone can give, and not everyone has a platform to amplify the message. We believe that the words spoken in your home, among your friends and family, and to your children are transformative. Speak for justice. For those able and wanting to act alongside us, here is a list of organizations. If we have overlooked any, please share in the comments. Thank you.

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